Evans (clothing)
Evans is a women's clothing retailer located in the United Kingdom and Ireland. They have over 300 stores around the UK selling plus-size clothing, lingerie, wide fitting shoes, swimwear and accessories.
Timeline
- Evans was founded in 1930 by the manufacturer Jack Green.
- After 40 years as a limited company, the Burton Group (now Arcadia Group) acquired Evans and it became a public company.
- Mail order purchases were introduced in 1972, just after Evans had expanded to over 77 branches nationwide and in 1988 became the market leader for women's wear above a UK size 14.
- In 1994, the first Evans brochure featured in Good Housekeeping and Prima Magazine, consisting of just 12 pages.
- In 1997, Evans launched SeVen, a more fashion-led label for the younger customers and also became the first Arcadia brand to start selling online.
- In 1998, Helen Teague and her comedienne partner Dawn French launched the 1647 range, exclusively designed for Evans.
- In 2007, Crystal Renn became the official face of Evans, featuring in the first TV advertising campaign and all in-store merchandising.
- In 2009, Beth Ditto of the indie rock band, the Gossip, launched the Beth Ditto at Evans collection, also exclusive to the retailer.[1]
- In 2011, Launched In USA and started providing delivery services to over 100 countries.
Beth Ditto at Evans
Beth Ditto, in collaboration with head of design Lisa Marie Peacock, launched a plus-size clothing collection for Evans on 9th July, 2009. Beth Ditto provided sketches and drew inspiration from her favourite vintage & charity shop clothes as well as bands like Blondie, the Slits & Grace Jones and Art Deco movements. Some of the most popular items in the collection included a domino-print dress & leggings, a stained glass-effect printed dress and a royal blue jumpsuit, as well as a biker jacket, denim pencil skirt and more.[2]
External links
Evans USA